Project type

Academic

Role

UX/UI Designer

duration

mARCH 2024 - OCTOBER 2024

tools

Figma
VIEW Prototype

park'in

Park’in enables drivers to search, filter, book, and navigate to parking spots—all within a single app. Users can easily tailor their search by applying filters based on their preferences, ensuring a seamless parking experience from start to finish.

Overview

Through secondary and primary research, I discovered that many drivers face challenges related to parking. In particular Gen Z drivers were the most affected by parking situations. Research showed that 80% of Gen Z drivers would cancel plan all together if the parking situation was difficult.

User interviews revealed that 4 out of 5 participants routinely check parking options near their destination to determine the type of parking available. Additionally, 3 out of 5 interviewees expressed a strong aversion to parallel parking, with some stating they would rather pay for parking or drive further to avoid it. Furthermore, several users highlighted the importance of parking spots equipped with cameras for safety, identifying it as a top priority

Park'in was designed to help drivers park with efficiency without feeling stressed by helping them a find secure and convient parking. The app addresses common pain points such as being able to find a parking spots quickly in the city, fear of parallel parking and concerns around parking safely.

Impact

95%

of users said they would use an app like this in real life
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100%

of users felt the app was intuitive
‍

90%

of users believed this addressed their concerns with parking
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*this is from data collected from 10 user tests

Business Value

Park'in helps drive business value as it creates engagement; drivers use the app for their entire parking journey from start to finish and it also encourages repeat usage.  
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Park'in creates stategic partnership opportunities with parking providers. By partnering, park'in is able to develop a larger list of available spots and in turn it also helps parking provider's facilities gain visibility.

Revenue would be generated through commission for each parking spot that was booked via the app, creating a mutually beneficial business model for the parking provider and park'in.

Quick Overview (TL; DR)

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DISCOVERY OF THE PROBLEM SPACE

Parking Anxiety

I chose to focus on the problem space of parking anxiety because it's an issue I personally experience. This inspired me to explore the challenges other drivers face when it comes to parking. Through preliminary research, I discovered the term for it is parking anxiety. It is a term used to describe the fear and stress of not being able to park properly or fear of not being able to find a parking space.

PRIMARY RESEARCH

What Drivers Said

Through conducting user interviews, I learned that drivers wanted to know the parking situation before driving to a destination. Drivers disliked parallel parking and some put emphasis on the safety of the parking lot.  

DESIGN CHALLENGE

How Might We?

How might we streamline the parking process for Gen Z drivers to create efficiency and minimize time spent on it.

sKETCHING

Pen to Paper

I wanted the app to be different from current parking apps already out there to help fill the gap that current apps have. I decided to add in a filter spots option to allow users the option to filter things they wanted and things they wanted to avoid.
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I sketched a few paper wireframe variations until I was satisfied with the result. I derived UI inspiration from other apps such as Green P, Uber, Google maps, airbnb and Indigo parking

Bringing sketches to life

Mid-Low Fidelity

VIEW mid-FIDELITY V.1

LISTENING TO USER FEEDBACK

Final Version of Mid-Fidelity

Iterations were made after each usability test on the mid fidelity. Two usability test sessions were done. Below is the final lo-fidelity version after two iterations.

VIEW MID-FIDELITY V.3

ADDING COLOR

Hi-Fidelity

Blue and teal were the main colors chosen as when a driver is using park'in, I wanted them to feel calm as looking for a parking spot can cause anxiety or annoyance in some people.

vIEW PROTOTYPE

EXPANDING TO OTHER PLATFORMS

Park'in on Car Play

Park'in is a parking app, which means most people would be using it on the go. Having it designed for car play also creates a safer environment so that drivers are not tempted to touch their mobile phone, instead they can just select the options on the car play screen.

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